Welcome to My Forever Flowers (referred to as “we,” “our,” or “us”). Protecting your privacy and personal information is a priority.
This Privacy Policy explains how we collect, use, and protect the information you provide when you use our website.
1. Who We Are
We are My Forever Flowers, a UK-based business. If you have any questions about this policy or our practices, please contact us at:
Email: maureen@myforeverflowers.co.uk
2. Information We Collect
We may collect and process the following information:
- Personal Information: Name, email address, phone number, postal address, and payment details.
- Account Information: Username and password if you register for an account.
- Order Details: Information about purchases, including delivery details.
- Browsing Data: IP address, browser type, and interactions with our website.
- Marketing Preferences: Your preferences for receiving marketing communications.
3. How We Use Your Information
We use your information for:
- Providing Services: Processing and fulfilling orders, managing accounts, and delivering customer support.
- Marketing: Sending promotional emails, newsletters, or offers (with your consent).
- Website Improvements: Analysing site usage to enhance user experience.
- Legal Obligations: Complying with legal or regulatory requirements.
4. Legal Basis for Processing
We process your personal data based on:
- Consent: For marketing communications.
- Contractual Necessity: To fulfil orders and provide services.
- Legal Compliance: For tax, accounting, or legal requirements.
- Legitimate Interests: To improve services and protect our business.
5. Sharing Your Information
We do not sell your personal data. However, we may share your data with:
- Service Providers: Payment processors, delivery companies, or marketing platforms.
- Legal Authorities: When required by law or to protect our legal interests.
- Business Transfers: In case of a merger, acquisition, or sale of our business assets.
6. Data Retention
We retain your personal data only as long as necessary for the purposes outlined above, or to comply with legal obligations. Retention periods vary depending on the data type and purpose.
7. Your Rights
Under UK GDPR, you have the right to:
- Access: Request a copy of the personal data we hold about you.
- Rectification: Correct inaccurate or incomplete data.
- Erasure: Request deletion of your data under certain conditions.
- Restriction: Limit how your data is processed.
- Portability: Receive your data in a structured, machine-readable format.
- Objection: Opt-out of certain data uses, such as direct marketing.
- Withdraw Consent: If processing is based on consent, you may withdraw it at any time.
To exercise your rights, contact us at: maureen@myforeverflowers.co.uk
8. Cookies
We use cookies to enhance your browsing experience. Cookies help us track website performance and user preferences. For more information, see our Cookie Policy.
9. Security
We use industry-standard measures to protect your data, including encryption and secure servers. However, no online transmission is completely secure, so we cannot guarantee absolute security.
10. Children’s Privacy
Our website is not intended for individuals under 16 years of age. We do not knowingly collect data from children without parental consent.
11. Third-Party Links
Our website may contain links to third-party websites. We are not responsible for their privacy practices. Please review their privacy policies before providing any personal data.
12. Changes to This Policy
We may update this Privacy Policy to reflect changes in our practices or legal requirements. The latest version will always be available on this page, and we encourage you to review it periodically.
13. Contact Us
If you have questions or concerns about this Privacy Policy, please contact us:
Email: maureen@myforeverflowers.co.uk